Strategy & Consulting Global Network Song Practice | Marketing – Market Research Data Analyst
Join our team of Marketing Transformation consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network Song I Areas of Work: Market Research Data Analyst | Level: Analyst (CL11) | Location: Gurugram, Bangalore, Hyderabad, Mumbai, Pune, Chennai| Years of Exp: 1-3 Years’ Experience in MR Industry
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Marketing Transformation practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions.
As part of the Research Operations & Dashboarding team which has been established over the last 2 years and you will support the next phase of growth. The overarching goal of the team is to drive quality, consistency and improve efficiencies in the technical project delivery across our partner teams and to evolve our data related capabilities in line with emerging client needs.
Role Overview
You will be working with a highly skilled team across functions including researchers, consultants, survey programmers, dashboard experts and data processing gurus. We are a great place to work as you will learn from others to broaden, refine, and deepen your skillset and apply these skills to traditional market research data, CX real time data feeds, other operational and behavioural data sets, as well as across digital data delivery methods and AI projects.
You will be working across a wide range of clients including commercial and government and you will get the opportunity to work on large and complex continuous studies as well as state of the art ad-hoc projects. With your data processing skills, you will make a difference to these projects to simplify data set-up, to deliver high-quality data and empower researchers to draw insights.
This role would suit a market research data analyst at the start of their career who is driven by providing accurate data outcomes, high data quality and process efficiencies. The focus of this role is to support the research and consulting teams in anything data and DP mainly using Q, SPSS and Excel. This would include data processing, cleaning, stacking, and merging of data as well as data file set up.
Fieldwork management skills are a big plus, i.e. testing survey links, monitoring quotas, managing fieldwork providers, and liaising with survey programmers. Experience or an interest in data integration, process automation and digital delivery (dashboards, websites) is also beneficial.
As part of the team you will drive the following:
Fieldwork Management
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Managing and liaising with fieldwork suppliers.
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Co-ordinating fieldwork with our survey programming provider and fieldwork suppliers.
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Co-ordinating and testing questionnaire changes.
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Co-ordinating translations with translation agencies and programming.
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Monitoring and adjusting quotas.
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Program and link testing.
Data File Set Up And Data Processing
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Data cleaning and quality control on collated data.
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Data checks on data collection and data files.
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Data processing and file preparation.
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Final Q file set up.
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Data weighting.
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Stacking / merging of data files in SPSS/Q/XLS.
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Coding or facilitating of coding.
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Analysis and resolution of any data issues.
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Set up of report automation using Q, R, Python, Syntax, possibly Tableau / Power BI where required.
Dashboarding / Visualization
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Support on curation / shaping of data files.
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Reviewing of data specs.
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Supporting the dashboard team in building the dashboard.
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Dashboard data checks and quality control.
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Testing dashboard user experience.
Skills to excel at the role:
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Extensive experience working within a consulting firm providing strategic advice and solutions to organizations.
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Strong analytical skills and data-driven mindset to drive results-oriented decisions.
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Additional skills:
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Excellent oral and written communication skills
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Proven success in navigating global matrixed environments and / or experience in client facing roles
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Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment
Tools / Technical Skills Required:
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Advanced SPSS and Q.
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Comfortable with SPSS syntax writing.
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Experience in using JavaScript and R in Q.
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Advanced MS Office especially Excel (ideally including VBA).
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Basic understanding (or strong interest in learning) of PowerPoint report automations using Q, VBA or Python.
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Interest in process automation using MS Co-Pilot / UiPath / Python.
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Knowledge of dashboarding tools highly desirable or willing to learn (Tableau / Power BI / Dapresy / Forsta Studio / Harmoni).
Qualification and Experience
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Industry experience in Market Research Agency/Consultancy and/or Customer Experience
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Tertiary educated in related discipline
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1-3 years’ experience in managing complex tracking studies.
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Highly data literate and experience in data computational skills (SPSS syntax, excel formulas).
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Good understanding of market research and market research processes.
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Experience in setting up project processes and refining and optimising of processes.
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Works within context of current ISO and data compliance.
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Keen learner and willingness to improve skillset and share knowledge with others.
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Highly developed project management skills; must be able to work to tight timelines under pressure and deliver to high quality standards.
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Ability to carry out duties autonomously and work effectively in a team environment.
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Flexible and adaptable.
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Ability to deliver timely solutions and develop strong relationships with different levels of staff, senior management across the organisation and external clients.
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Exceptional attention to detail, organisational and time management skills.
What’s in it for you?
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An opportunity to work with a range of blue-chip clients across a diverse range of sectors.
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Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
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Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
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Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
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Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
About Accenture:
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy’s services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network
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