Title:
Data Science and Measurement Lead
Location:
London
Reports to:
Global Analytics Lead
Client:
Multiple
T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience, and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
Role Description
The Data Science and Measurement Lead supports the Data Science team leading on advanced analytics solutions for clients across the UK. Managing a team, they will be responsible for leading a variety of analytics solutions across clients ranging from econometrics to geo-based insight tools ensuring outputs are integrated into the planning process and ready for delivery to C-suite clients. Responsible for acquiring new projects and expand the usages of analytics across the business. Working within a wider performance team in the agency – this lead will have a unique opportunity to enhance the connection between performance media and advanced analytics – supporting a company that is pushing the edge on media and creative integration.
What will be your responsibilities?
Primary responsibilities revolve around leading direct reports to develop and execute industry-leading measurement strategies and analytics thinking:
- Connect client business goals to marketing objectives, and translate those objectives into a measurement plan and learning agenda for use by planning and activation teams
- Collaborate with internal and client teams to establish process and ownership of core Business Insights deliverables
- Collaborate with internal WPP and external partner stakeholders to identify new processes, ways of working, or solutions that T&Pm should bring to market
- Support strategic planning teams and ensure fully optimized media plans and richly developed and supported campaign strategies
- Develop, maintain, and grow all client relationships and use foresight to build and provide value to client teams
- Effectively articulate the applications of media research tools and resources
- Provide direct reports with all the necessary tools, training, and analytical support and supervision to improve upon existing expertise
- Build and strengthen relationships internally across the network and externally with client partners
- Write POVs on industry topics impacting your clients
- Support new business pitches across T&Pm
Who are you?
- Substantial commercial experience in an analytics leadership role, strong background in advanced marketing analytics – including econometrics
- Experience with MMM/econometrics modelling and incrementality testing
- Experience managing a small-to-midsize team (3-7 reports)
- Experience working inside or alongside a media agency
- Intellectually flexible with strong analytic and problem solving skills
- Ability to foster collaborative relationships with other cross-functional teams and across partner agencies
- Ability to manage and prioritize competing projects and deliverables
- Expert knowledge of the metrics which power successful media campaigns, where they are sourced, and how they influence and intersect each other.
- Proficient in SQL
- Experience with Python and/or R or other analytics programming environment
- Familiarity with the following a plus:
Data Visualization: Tableau, Omniscope, PowerBI, Datorama
Web Analytics: Omniture, Google Analytics, Webtrends
Ad Servers: DoubleClick, MediaMind, PointRoll, Atlas
Syndicated Measurement: comScore, Nielsen, Compete
Media Impact Measurement: Kantar, Dynata, Nielsen
How will success of the role be measured?
- Positive feedback from the manager and broader team
- Delivery of measurable impact driven by analytics as result of measurement plans and learning agendas
- Client satisfaction and positive feedback
- Becoming the lead clients’ go to person to answer their most important business questions
- Growth in Data Science and Analytics led revenue streams
#LI-AM3
